The name says it. TREASURE's fourth mini-album, REBOOT, is exactly what it claims to be: a systematic reimagining of what the group can sound like when given the creative latitude to stretch beyond what the K-pop market typically demands of a mid-tier YG act. The result is the most accomplished project of their career - and a clear signal that the group's internal creative development has been running faster than their public output suggested.
YG Entertainment's production approach has always prioritised polish over experimentation, which made the label's decision to let TREASURE push into unconventional sonic territory a notable one. The title track opens with a 30-second distorted guitar passage before the vocal arrangement comes in - a choice that would feel aggressive from most K-pop acts but sounds natural in context, rooted in the group's long-standing affinity for band-influenced production.
Hyunsuk's rap performance on the album's second track has generated particular attention, with several Korean music critics citing it as among the strongest rap verses in the group's discography. Jihoon's vocal moments throughout REBOOT demonstrate a maturation in both technique and emotional delivery that his solo fans have been documenting for the past year and a half.
The album's visual concept - shot entirely at night in urban environments across Seoul and Tokyo - matches the musical ambition with an aesthetic coherence that TREASURE's earlier work sometimes struggled to achieve. The MV for the title track has accumulated 42 million views in its first week, comfortably exceeding the group's previous personal best.
TREASURE are currently performing on Korea's major music programs and have confirmed showcase dates in Southeast Asia for late February. For a group that has weathered lineup changes and label uncertainties, REBOOT feels like an arrival moment. Test yourself with the TREASURE quiz.