Cube Entertainment was founded in 2006 by former SM Entertainment executive Hong Seung-sung. The company quickly established itself as a major independent label before climbing to the top tier of K-pop management. Cube is known for nurturing unique artistic identities - particularly (G)I-DLE's member-driven creative approach. The company has experienced major artist departures including B2ST/Highlight, but has rebuilt with a diverse and commercially strong roster.
3 groups currently active under Cube Entertainment